The current domestic office chair problems are: lack of scientific marketing strategy. It is embodied in the lack of long-term, stable and scientific strategic guidance on marketing issues such as marketing, marketing, channel management, logistics and distribution, after-sales service, and vendor relations.
Phenomenon 1: There are many brands, disordered market competition, obvious regional characteristics, etc.
Phenomenon 2: Low-end production has become a production base for foreign companies.
Phenomenon 3: The design ability is generally low, and most can only rely on plagiarism.
Phenomenon 4: Fake and inferior products impact the market environment.
Phenomenon 5: The development of environmentally friendly chairs is not enough.
Many manufacturers produce immature technology.
At present, there are only a few professional office chair manufacturers in China, with their own design, development, and production capabilities.
Ergonomics, quality, environmental protection, and material innovation will be urgently needed to strengthen domestic furniture.
